Kaladi Consulting Services


Manifold increase in sales efficiency through mobile SFA solution in FMCG & Pharma wholesale & retail distribution

Kāladi Consulting developed an Android-based SFA application. Sales reps would carry the tab for timely entry of the sales orders, which were set (time frequency customizable) to transfer to/from Oracle every 5 minutes.


Emzor Pharmaceutical Industries Limited, Nigeria.

Business Needs

The Sales Representative (SRs) at our customer organizations work their respective market areas and fetch orders. These orders were being brought to the back-office and after review  entered and booked into Oracle EBS for dispatch processing.

The customer wanted to reduce the lead time to enter the orders into Oracle and thus improve order processing and fulfillment time.

Kāladi Solution

Kāladi Consulting developed a 7” Tab (android) based SFA application.

Tabs were assigned to the SRs who would carry the Tab for timely entry of the sales orders, which were set (time frequency customizable) to transfer to/from Oracle every 5 minutes.


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SRs movements are tracked using the GPS and the GPS data is sent back to Oracle at defined intervals (including at each transaction: check in to the customer outlet, order taking, surveys, etc.), and a back-end web application (Location Tracker) helps track the SR’s movement vis-à-vis his plan (Daily journey plan).

The SFA application supports:

Once usage of the SFA application for SR increased and stabilized (over 800 SRs use it on a daily basis today in Nigeria and Ghana), Kāladi Consulting developed Web apps for SRs’ Managers to track on their laptops or mobiles the movement and performance of the SRs — visits, orders, sales, stocks, etc.

Further based on the requirement from the Principals, Kumanti Consulting developed a Principal Referral App, to be used by Principal’s SRs on their laptops or mobiles. This app helps these SRs to recommend orders to our customer SRs, based on their field visits and discovery of demand at a customer place. Such referrals are relayed to mapped SRs in their Tabs, who then, visit the customer to get the order, and the whole processes in tracked to closure.

Kāladi Consulting also delivered a Driver Tab app to be used by sales order dispatch team for facilitating the following:

The SFA application has been in use for 5 years now and has been enriched through new version releases and at present Version 5 is in place.


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